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Privacy Notice for The Heel Pain Practice Enquiry Form

This privacy notice tells you about the information we collect from you when you submit an enquiry to us via our website enquiry form. In collecting your information we are acting as a data controller and by law we are required to provide you with information about us, about why and how we use your data, and about the rights you have over your data. The Heel Pain Practice is a trading name of Genesis Cancer Care UK Limited (GenesisCare). We are a specialist, provider of cancer care diagnostic and treatment services in the UK. Our company registration is 05796994 and our registered office is Wilson House, Waterberry Drive, Waterlooville, Hampshire, PO7 7XX. GenesisCare is registered with the Information Commissioners Office, registration number Z9493925.

Website Enquiry Form

What information do we collect? When you submit an enquiry to us on the website we ask you for your name, telephone number, your email address and postcode and we provide a free text box so that you can include a brief message about your enquiry. We ask whether you prefer to be contacted by telephone and/or email and ask you to confirm you have read this Privacy Notice. If we try to contact you by phone (mobile and/or landline) and you are not available, we may leave you a discrete voicemail message asking you to call us. Please tell us in the free text box if you do not wish us to leave a voicemail message. How do we use your information? Dr Richard Shaffer manages The Heel Pain Practice supported by his Medical Secretary. When you submit your form it will be directed to Dr Shaffer and his Medical Secretary who will use your details to respond to your enquiry and provide you with information and options and/or action you need. Please note that we are unable to process your enquiry if you do not confirm you have read this privacy notice. We may also use your information for reporting enquirer to registration analysis and service improvement purposes. We will not use the information to make any automated decisions that might affect you. Your data The table below provides you with information you require under GDPR.
The data we will process when you make an enquiry Why it is needed (lawful basis) Who it will be shared with How long we will keep it
Your name, telephone number, email address and postcode. For the legitimate interest of being able to respond to your enquiry. Your details will not be shared beyond the Heel Pain Practice but may be viewed by the GenesisCare marketing team and the website agency for maintenance purposes only. Your details will be stored on the secure GenesisCare website platform for a maximum period of six months after which they will be fully deleted.
Specific medical detail relating to the enquiry. (Special category data.) If you have provided specific medical detail the lawful basis we rely on for processing this information is that it is for health and care purposes As above.   As above.  
Reporting enquirer to registration analysis and service improvement purposes. For the legitimate interest of being able to provide a service that will benefit the enquirer. As above.   As above.  

Others we may share your information with

We may be required to share your information with organisations with enforcement powers but we will only do so if this is required to comply with our legal obligation to disclose information to these bodies and we will only share the minimum amount of personal data and will always do so in accordance with the law.

Becoming a patient

If you become a patient at GenesisCare, you will complete a Registration Form and receive our Terms and Conditions. Both these documents provide you with a Privacy Notice. A fuller Privacy Notice for Patients is available on our website at:

How we secure your information

GenesisCare is the controller of your data. Everyone working at GenesisCare is subject to the Common Law Duty of Confidentiality and to data protection legislation, which means that staff have a legal duty to protect and secure your information and preserve confidentiality. This also applies to those who receive data from us. GenesisCare UK is part of a global organisation and we may engage global suppliers for the provision of services to the GenesisCare Group of companies and such suppliers may also be located outside the UK. We will ensure adequate safeguards and measures are in place to protect your personal data from unlawful use and ensure your fundamental rights are capable of being upheld. In all cases any storage or transfer of your personal information will be compliant with applicable data protection law. If you would like further information regarding the steps we take to safeguard your personal information when making international transfers, please contact the DPO using the details at the foot of this Privacy Notice.

Your rights over your information

By law you can ask us what information we hold about you, you can see it, and you can ask us to correct it if it is inaccurate. You can also ask for it to be erased and you can ask for us to give you a copy of the information. You can ask us to stop using your information at any time, either by telling The Heel Pain Practice representative or by emailing the GenesisCare Information Governance Manager at If you have any concerns or would like to exercise your rights or to establish whether any rights apply to you, please contact our Data Protection Officer: Email: or write to GenesisCare, 69 Alma Rd, Windsor SL4 3HD, marking your communication “Private and Confidential – FAO GenesisCare Data Protection Officer”. Telephone: 07841 207263 If you have a complaint about our use of your information, you can contact the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues, at, or telephone 0303 123 1113 (local rate call), or at Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF. Website:

Changes to Privacy Notice

We review our privacy notice regularly. This privacy notice is dated January 2022.


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